Top To Bottom - Kevin Kelly

The Bottom is Not Enough

I wrote a book, Out of Control, heralding the immense power of bottom up systems. You know: smart mobs, hive mind, web power, amateur hour, decentralized webs, network effects, and collaborative work. Twenty years ago Out of Control made a wide-ranging and exhaustive case for the remarkable things which decentralized, out-of-control systems can accomplish in biology, technology, and cultural realms. Two decades later I'm still keen on the untapped potential of emergent bottom-up systems.

But throughout my boosterism I have tried to temper my celebration of the bottom with my belief that the bottom is not enough for what we really want. To get to the best we need some top down intelligence, too. I have always claimed that nuanced view. And now that crowd-sourcing and social webs are all the rage, it's worth repeating: the bottom is not enough. You need a bit of top-down as well.

The reason every bottom-up crowd-source hive-mind needs some top-down control is because of time. The bottom runs on a different time scale than our instant culture.