Warren Ellis on Marketing Gun Machine

From Warren Ellis' Machine Vision email:

With this and the social media, it is -- and I get that this isn't thrilling, but it is process, and it is what you have to think about -- a case of deciding which content goes to which service.  Or, put another way, which kind of content works best on each service.  Unfortunately, this kind of change at Facebook means that simple visual stuff is most likely to get into people's timelines. Which is no different from the sort of thing that gets the most reblogs on Tumblr.  So that's something to be considered.  You will watch me work this out, and drink more.

 Goes along with what I was saying the other day about film marketing.

And my friend Jo Custer added some thoughts to the whole indie film marketing thing as well:

I would add the importance of writing across the social media, of networking across the Internet and research. It's all well and good to try and piggyback on websites that provide video hosting and to get reviews from indie friendly venues that need content, but it's so incredibly valuable to flex your own writing muscles and find people who are willing let you guest blog and whatnot. It makes a difference, especially if you're looking for a niche audience.

Check out her short Hotcakes.